We’re Credential Direct. Your DIY trading partner.

Aligned values are the foundation of any great relationship. Get to know ours.

Vancouver downtown cityscape

Dedicated to your wealth management needs.

We formed in 2000 as an extension of Credential Financial Inc. so we could serve do-it-yourself investors from coast to coast. Our mission is to offer unmatched service to all types of traders, with a focus on delivering the values of our credit union roots to our customers and communities.

Community contributors.

We’re committed to empowering positive growth in the places we live and work.

Investing in youth.

Sustainable financial strength for all Canadians begins with giving the next generation a fair start in life. We support organizations making a difference in the lives of children and youth.

  • The KidSafe Project Society
  • Breakfast Clubs of Canada

Volunteer days.

Our rich culture of volunteerism is led by our community-minded employees. From team events to individual outings, we offer employees paid leave so they can donate their time to charities important to them.

  • United Way
  • YWCA

Disaster relief.

When natural disasters occur, our team steps up. Employees organize fundraising activities to aid in the recovery, and Credential matches the contributions dollar-for-dollar, to multiply the impact.

  • UNICEF Canada
  • Canadian Red Cross

Want to join the team?

If you want to help us deliver something different to active and casual traders in Canada, we want to hear from you. Together, we put our values into action to create healthy communities and workplaces, from coast to coast.

A career with Credential means being part of an organization dedicated to your success. Find out more about what Credential has to offer.

Work with us
Coworkers chatting in office

Our credit union partners.

We were founded by the credit union system over 20 years ago and we’ve never forgotten our partners or the values they represent.

See our partnerships

Get in touch.

Questions, concerns, or any technical issues you may be having can be addressed with the following information below. Our FAQs may be able to help you as well.

Phone 1.877.742.2900
604.742.2900
Support Hours Monday to Friday
6:00am – 5:00pm PT
9:00am – 8:00pm ET
Mail 700 - 1111 W. Georgia St. Vancouver, BC V6E 4T6
Walk-in Hours Mon-Fri, 8am - 2:30pm PT
Fax 1.877.742.2901

Investor Complaints

We have a special process in place to address complaints and ensure a fair resolution. If you have a complaint about our services or a product follow the process outlined here. After you’ve reviewed and followed our complaint guidelines, email us with the required info at complaints@credential.com or if you need to fax use 604.714.3933

Ready to become a DIY trader?

Take control of your investing with a partner that values the same things you do.

Open an account