We’re Credential Direct. Your DIY trading partner.
Aligned values are the foundation of any great relationship. Get to know ours.
Dedicated to your wealth management needs.
We formed in 2000 as an extension of Credential Financial Inc. so we could serve do-it-yourself investors from coast to coast. Our mission is to offer unmatched service to all types of traders, with a focus on delivering the values of our credit union roots to our customers and communities.
We’re committed to empowering positive growth in the places we live and work.
Investing in youth.
Sustainable financial strength for all Canadians begins with giving the next generation a fair start in life. We support organizations making a difference in the lives of children and youth.
- The KidSafe Project Society
- Breakfast Clubs of Canada
Our rich culture of volunteerism is led by our community-minded employees. From team events to individual outings, we offer employees paid leave so they can donate their time to charities important to them.
- United Way
When natural disasters occur, our team steps up. Employees organize fundraising activities to aid in the recovery, and Credential matches the contributions dollar-for-dollar, to multiply the impact.
- UNICEF Canada
- Canadian Red Cross
Want to join the team?
If you want to help us deliver something different to active and casual traders in Canada, we want to hear from you. Together, we put our values into action to create healthy communities and workplaces, from coast to coast.
A career with Credential means being part of an organization dedicated to your success. Find out more about what Credential has to offer.
Our credit union partners.
We were founded by the credit union system over 20 years ago and we’ve never forgotten our partners or the values they represent.See our partnerships
Get in touch.
Questions, concerns, or any technical issues you may be having can be addressed with the following information below. Our FAQs may be able to help you as well.
6:00am – 5:00pm PT
9:00am – 8:00pm ET
Mon-Fri, 8am - 2:30pm PT